I find myself deeply intrigued by most of my experiences. Each new fascination becomes an opportunity to expand my understanding of the things around me.
When it comes to design, I adhere to "first principles." Deconstructing human perception into its fundamental elements, then building up from there to create experiences that engage with those perceptions.
Work Experience
Ooloi Labs - Senior Product Designer
June 2024 - Present
Open Knowledge Framework (OKF)
OKF is a white-label platform for managing and analyzing knowledge and research. I focus on developing and refining platform features for both qualitative and quantitative research and analysis, designing and ensuring the implementation of a scalable custom design system, and crafting user flows and UI.
Freelance Design Consultant
Sep 2023 - May 2024
Bizframe Technologies
I designed a field data collection software suite, which involved understanding the needs of client companies and field survey executives, shaping project timelines, and defining core design principles. I provided feature recommendations based on a cost-importance matrix, collaborated with cross-functional teams, and ensured effective client communication, resulting in successful project delivery.
Sync Labs
UX consultation for various projects and clients.
Fractal Ink - Senior UX Designer
July 2022 - Aug 2023
Commercial International Bank + Mckinsey
CIB is the largest bank in Egypt. We worked with McKinsey to define and design an all-in-one banking application for web and mobile. Apart from UX design, I contributed to the operational and planning aspects, such as sprint planning and iterative workflow improvements.
Boston Consulting Group
I helped craft a platform for Aashirvad Pipes, serving plumbers and contractors. It included features like material sourcing, Q&A forums, shareable plumber profiles, and efficient tools for quotes and invoices. This platform boosted engagement with Aashirvad Pipes' products, accommodating both literate and illiterate plumbers while also offering advanced functionalities suitable for construction company managers.
SBI Life Insurance
I played a key role in designing and implementing user-centered design solutions for a variety of features for the enterprise app for SBI Life. I collaborated with cross-functional teams to understand business goals and user needs, and used user research and testing methodologies to inform design decisions. I came up with new and innovative ideas as well as refined the existing ones.
Other Projects
Pizza Hut Malaysia - Research for product launch strategy
Saudi Investment Bank - Design Audit
TCS - Product Designer
Nov 2020 - Apr 2022
Meijer
Led the development of a comprehensive design system for the warehouse software ecosystem, which was subsequently embraced by other divisions within the organization. This contributed significantly to project success by enhancing consistency and usability across the software suite. In the process, I supported the end-to-end design process, encompassing information gathering, stakeholder interviews, ideation, validation, and user testing.
Other Projects
Wallgreens - Design for Retail Management System
Other work
Halo (Independent product research)
With this project, we aimed to understand the mental and emotional state of students as they go through hostel life and how we could intervene, ultimately working to come up with a solution.
Competency
Core
Product Design
Design System
Complex Software
Visual Design
User Research
Qualitative testing
3D Design
Screen Design Tools
Figma
Sketch
Adobe XD
Photoshop
Illustrator
Other Tools
Blender
3DS Max
Fusion 360
InDesign
After Effects